Phocus

Phocus software provides all the power, performance and advanced tools that discerning professionals desire in an easy-to-use and attractive working environment, making even the largest files simple to handle.

Claudio Napolitano

Strangely enough, getting the most detailed files in the world from the world’s most advanced cameras to your desktop is in fact a very simple process. And in Phocus 2.6, processing and working with these images is also simple and intuitive.

We have designed Phocus to work the way that photographers work and to provide serious photographers with a well thought out, and intuitive workflow, designed to provide maximum power and options with a minimum of effort. Using Phocus allows you to get the most from the world’s most detailed image files and to achieve groundbreaking new levels of image quality and technical precision. And when combined with the world’s best optics and Hasselblad sensors the result is exactly what you would expect from Hasselblad – simply stunning image quality.

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New Features in Phocus 2.6!

In addition to the features and functions found in previous versions, Phocus 2.6 provides a list of new features designed to help you get even more from your Hasselblad experience, such as:

New Dust Removal Tool
Star Rating and Filtering
Support for Phocus Mobile *
Import/Export of Image Adjustments
Combined H and V lens tool
Extended Info in Compare Mode
Windows support of TIFF and JPEG files

Additional Phocus features include:

Extended Metadata
Easy-to-use interface
Highlight recovery, shadow fill, and clarity tool
Loupe function via Navigator
End point control in Histogram
F-stop marks on histogram
Scene calibration
Layout triggers
High quality printing function
Slide show feature
Sample picker allowing multiple color or grey scale readout options
Sharing of import of keywords
And much, much more

Phocus Mobile

Phocus Mobile is our new, mobile version of Phocus and is available for the iPhone®, iPad® and iPod Touch®. Phocus Mobile enables you to connect wirelessly to a computer running Phocus 2.6 and to remotely browse, zoom and rate images.

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This provides an incredibly handy solution for working with clients in the studio, enabling each person to view images on an individual electronic device if desired rather than gathering around a single computer.

Phocus Mobile is much more than just a remote viewer, however. Phocus Mobile also allows users to remotely operate and trigger a tethered camera, giving control of exposure mode, f/stop, shutter speed, ISO, metering mode and other important capture information, all presented on a virtual camera display. This feature can provide very convenient to remotely control the camera when it’s located in a difficult-to-access position. Phocus Mobile is available for free download at the Apple App store.

Phocus Quick

Phocus Quick allows you to get a preview of your images from your camera to your screen at the touch of a button. With Phocus Quick you can automatically import your Hasselblad images with a simple click of a button for viewing, even carrying out certain processing functions automatically along the way, if you choose. Your original images (in RAW format) are still on your memory card and can be backed up to your computer automatically if you want. Either way, you can view and review in Phocus Quick to your heart’s content and still go back later and fine tune your images. The perfect combination of ease of use and peace of mind!

Any File from Anywhere!

Phocus 2.6 allows you to import your 35mm files (or most any other files, RAW or otherwise, for that matter) into Phocus, and work in the same powerful and intuitive processing environment, no matter where your files are coming from. This means that you can browse, handle, adjust, and process 3rd party RAW images and Phocus will even support most standard non-RAW formats such as Tiff, JPEG, DNG, and the like**.

In fact, Phocus 2.6 supports RAW files from more than 150 DSLR cameras, including Canon, Nikon, Leica, Sony, Fuji, Olympus, and so on***, as well as the most common file formats such as TIFF, JPEG, DNG, and PNG, making it easier than ever to work as you see fit, not as your camera dictates.

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DAC, Moiré Removal, and Advanced Camera Control

Phocus combines with Hasselblad Natural Color Solution and Digital Auto Correction (DAC) to provide ultimate image quality in every file. Phocus with DAC increases image resolution and delivers perfect pixels, providing the perfect base for optimal image rendering and further processing. With Phocus, the moiré that can occur on even extremely high resolution images is effectively removed automatically and directly on the raw data, leaving image quality intact and saving hours of tedious post-production work. Tethered shooting is also very smooth with Phocus Remote camera controls providing a number of remote functions, such as remote focusing, live view, aperture and exposure time controls, etc.

Phocus 2.6 is free and available for download now. To download your free copy of Phocus 2.6 or to simply find out more about the new additions to this powerful software, click on the links to the right.