Demonstration Version of Phocus Now Released
28/03/2008 On Friday, March 14th 2008, Hasselblad launched a Demonstration Version of our new Phocus software to our authorized Dealer Channels. This Demonstration Version is now available to the general public.
While the software is still in its Beta-testing stage, we are convinced that after spending just a brief time to get acquainted with Phocus, you will quickly come to appreciate its ease of use, modern look and feel, and impressive Phocus functionality. As with our camera system design, we have done everything in our power to engineer a product that will help you get the most from you photography and position you favorably against your competition.
A few Phocus highlights to pay particular attention to:
- The unsurpassed quality of the processed images, including corrections for DAC, Color, and Moiré.
- The "What you see is what you get" quality of the Viewer images, matching what you will see in Photoshop.
- The powerful camera controls, including new tools for remote focusing during tethered operation.
- The amazing workflow flexibility based upon the multitude of GUI layout options.
- The innovative use of the extensive Metadata, which includes full IPTC Core and GPS coordinates from Hasselblad Global Image Locator that linkdirectly into Google Earth.
- Other leading edge technology, including new a Moiré filter that works directly on the raw image data.
We are proud to be able to launch this exciting addition to the Hasselblad family and eager for photographers to get their hands on the software. Once again, this is the Demonstration Version of Phocus, not a final release version, and as such, certain minor bugs or issues may stil be present. Please check the read-me file for specific details concerning bugs or known issues.
Best regards and happy shooting!
Peter Stig-Nielsen
Hasselblad Product Management